The Future of Internet Search

Danny Fine of BrainDamage in Haifa, Israel, says computers, not people, should be carrying out Internet searches. He says searching is a form of artificial intelligence that analyzes documents and creates a map of keywords and their relationships to each other. "The search engine doesn't really understand what you're asking, of course--it's just a dumb computer, after all," Fine says. "The way it figures out what you're looking for is by comparing your request to a long list of keywords that are indexed in a database with other terms that could really be what you're looking for." BrainDamage is developing Noesis, a new approach to Internet searching based on natural thinking technology. Natural thinking technology puts the burden of understanding search queries on the search engine, enabling it to return more accurate results. Fine says Noesis gathers information and develops it, guided by the user, to reach a conclusion using the same patterns of logic and ideas that humans use. Noesis essentially teaches machines to understand what humans have in mind when they make a request. "Our system advances artificial intelligence far beyond where it is today, enabling computers to truly understand what is being asked of them--and to respond appropriately," Fine says.