Through Facebook, Mark Zuckerberg aims to create something that moves beyond search engines and other Web-indexing tools. Three years ago, Zuckerberg announced Facebook's transition to a platform for applications devised by outside developers, while two years ago he introduced Facebook Connect, an app that allows users to sign onto other Web sites, gaming systems, and mobile devices with their Facebook account. Spring 2010 marked the unveiling of the Open Graph, which lets users reading articles see what articles their Facebook friends have read, shared, and enjoyed. Zuckerberg ultimately envisions Facebook as an underlying layer of virtually every electronic device. Such ambitions require people to be willing to cede more and more personal information to Facebook and its partners, and last December Facebook amended its privacy policies so that much more of users' information would be publicized by default. Users and institutions such as the American Civil Liberties Union and the Electronic Privacy Information Center balked, and in response Zuckerberg announced a streamlined version of the privacy settings. Critics say his vision of the world as a more honest place through greater transparency does not align with many individuals' inclinations.
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